I spent the past two days at the Content Marketing Strategies conference. It was held at the beautiful and stately Claremont Hotel Club & Spa in Berkeley, California. The conference was organized by dlvr.it and there were many fabulous speakers. Here are some my takeaways from an amazing first day of the conference: Putting a [...]
One of the persistent problems in the world of adaptive content is our inability to see how our content will be rendered on different types of devices until the conversion to each device type is complete. For example, if I create content that is destined for the web, iPad, and Kindle Fire, I really cannot [...]
Tina Turner is known for her long legs, audacious ways, and for belting out the song “What’s Love Got to Do With It”. If Tina Turner is the product, and the song “What’s Love Got to Do With It” is the content, I’d argue that the content is outstanding. This song is #309 on the [...]
If you follow my blog, Facebook page, or Twitter stream, you know that every now and then I find an organization that I really feel strongly about. Usually, the organizations that attract my attention are the “quiet” ones – the ones that don’t get a whole lot of media hoopla, but do powerful work in [...]
This post was written by Andrew Davis, Manager of Talent for Content Rules. As a former tech writer who recruits truly technical tech writers in Silicon Valley, I sympathize with the predicament of anyone needing to hire tech writers with software development expertise. I am the first to admit that most technical writers’ resumes are [...]
I just finished reading an article in the February 2012 issue of Intercom, the magazine of the Society for Technical Communication. The article was written by Jack Molisani and Scott Abel, and is entitled, “Tech Comm 2.0: Reinventing Our Relevance in the 2000s.” The authors use the common structure of a SWOT (strengths, weaknesses, opportunities, [...]
Today, it does not take much talent or technology to produce content for publication, be it on a website somewhere or as a self-published eBook. The result is that the amount of content available has sky rocketed, while the quality of the content has declined precipitously. As a professional in the content development business, I [...]
I just came back from the Intelligent Content Conference held in Palm Springs. This is a yearly conference put on by Ann Rockley and Scott Abel. It was my second time at this conference and I was not disappointed. I arrived on Thursday for Kristina Halvorson‘s keynote. As usual, Kristina was lively and engaging. This [...]
A couple of days ago, I noticed that a lot of people were looking at my now-famous post on Adobe Framemaker. It is the post that continues to live on in infamy. I noticed that many people were finding the post from a site called tecwriter.com. So, I decided to peruse tecwriter.com, to see exactly [...]
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