Time to market. Those three little words can make the difference between getting ahead of your competition and being just another maker of a smartphone (or whatever product or service your company sells). As product managers and marketeers will tell you, time to market is one of the crucial aspects of a product launch. Nowadays, [...]
I have said this so many times before: When it comes to localization, keep your content short and sweet. Mainly short. The sweet part is up to you. Why? Because flabby content is expensive to translate. Let’s review the way you pay for translation. Translation companies charged by the word/by the language. For example, you [...]
I hear a lot of complaining these days about the quality of technical documentation being written offshore. I hear it mostly from the people who are responsible for making the decision to move tech docs offshore to begin with. Let me try to elucidate the problem from end to end. As time has gone on, [...]
I know some people who don’t have a computer. I honestly don’t know how they live without one, but somehow they manage. I know companies that don’t have any systems for managing their workflow, content, publishing, and so on. I honestly don’t know how they live without them either. And in today’s global world, I’m [...]
It’s been a while since I posted about the 8 Simple Rules to make your content global ready now. In that time, I got to take a couple of weeks off to go to Hawaii, so at least I have a fairly good excuse. Now, back to the rules! Rule #3 is all about managing [...]
Back in the dark ages, when I was growing up in New York City, I was taught to be creative when I write. Even in science reports (the equivalent of technical writing for someone who is 9), the rule was, never say the same thing the same way twice. Always use different words. And use [...]
Last week, I attended the Inbound Marketing Summit. (You can read about my impressions here.) At the summit, a very intelligent and friendly person sat down with me at lunchtime. She had a number of questions. Among them was this: “What is one thing that I can do to make my content easier to read?” [...]
Back in 2002, John Ritter starred in the ABC sitcom, 8 Simple Rules for Dating My Teenage Daughter. According to Paul Hennessy (John Ritter) the rules were: Use your hands on my daughter and you’ll lose them after. You make her cry, I make you cry. Safe sex is a myth. Anything you try will be hazardous [...]
Date: Thursday, June 9, 2011 Time: 11:00 am Pacific Daylight Time (San Francisco, GMT-08:00) Regsiter here: https://cloudwordsevents.webex.com/mw0306ld/mywebex/default.do?siteurl=cloudwordsevents Managing translation can be time-consuming and expensive – but it doesn’t have to be! Val Swisher from Content Rules and Michael Meinhardt from Cloudwords are here to discuss 8 Simple Rules You Can Apply to Tame Your Content and [...]
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