Imagine this: You are the CEO of a content creation company that has been in business for 18 years. You work with the best writers and editors in technology. You get to work with the most innovative companies around the world. And, just when you think things are going great, you get to host a [...]
I’ve noticed a very interesting trend lately. I’ve been getting lots of phone calls from companies who want something from me. Usually, they call because they want access to my customer base. I can’t blame them, Content Rules has a pretty impressive customer base. Sometimes they want free consulting advice, such as, “How do I [...]
This week, I attended the Inbound Marketing Summit, held at Fort Mason in San Francisco. Fort Mason is a glorious venue on a sunny day. And, luckily for us, the second day was wonderfully sunny. The Inbound Marketing Summit was glorious rain or shine. I admit, I have never been to an entire conference devoted [...]
Ever have this experience: You start your day bright and early. You have your first cup of coffee, you launch your email, Skype, Facebook, Tweetdeck, and then you are ready for your day. And it’s gonna be a good one! Especially if it is a Monday. The whole week to look forward to. The next [...]
Every morning, I take an hour-long walk around my town. I live in Los Gatos, a quaint, fairly small town at the southern-most end of the Silicon Valley. Los Gatos has an old fashioned Main Street. It is not called Main Street (ironically there is a street called Main Street, but it is not, in [...]
Have you ever had this experience: You are in a store, any store, large or small, and you are waiting online to check out. The line is getting pretty long. You shift from one foot to the other. Back and forth. As the line…inches…up. And then, the store phone rings. And you see one of [...]
I am very excited to welcome 9 new clients to Content Rules. This brings our total client count edging right towards 200. While I cannot tell you exactly what we are working on with these customers, I look forward to sharing more of the details as we complete the projects. Here they are: Aster Data AuthenTec [...]
Recently, I was asked to “demo my demo” to a group of salesreps. I have a deck of Powerpoint slides that I created to provide an overview of the Acrolinx IQ software suite. I also have a particular file that I use to show potential customers what the software is all about. And I was [...]
I have the privilege of working with an amazing team of professionals. I give thanks for their: Dedication and hard work to move us forward. Unwavering support during the ups and the downs. Enthusiasm, energy, creativity, and focus. Towering standards of excellence. Unending dedication to the customer and contractor. Polished expertise and professionalism. Honesty, integrity, and [...]
I left out an important guideline from my list of My Guiding Principles in my last blog entry. And that is: Take Responsibility. I cannot emphasize how important it is to take responsibility. And as is the case in Doing the Right Thing, the harder it is to take responsibility, the more important it is that [...]
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