This week, I spent a bunch of time reading. Well, to be honest, I usually spend a bunch of time reading. What caught my eye this week were articles about English and other languages. There is a lot being written lately about the importance of raising Americans to be multi-lingual. In his New York Times [...]
Today, communities of interest that cut across traditional lines of demarcation are popping up around the world. Enthusiasm for technology and the global reach of the internet is leading the way. While Apple appears to be the most relevant example, it is not just Apple products that are crossing cultural and language barriers. For example, [...]
Last week, I commented on Kare Anderson’s post in the Harvard Business Review about Crafting an Attention-Grabbing Message. In her post, Kare makes many valid points about how to create messages that are truly memorable. Kare lists three different techniques that you can use to craft that attention grabber: Use familiar slogans in a fresh new way [...]
Social-media consultants will tell you that you are what you tweet … but here at Content Rules, we think your company is defined by its content strategy and in particular the style and word chooses you chose and hopefully use in a consistent manner across your content. So we found it interesting to pick up [...]
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