By Joel Postman, Principal, Socialized Who Should Blog Depending on the size of your company and your objectives, any number of people can blog, but your bloggers should be selected on the basis of the blogging platform. (I talked about the blogging platform in part one of this article.) In some cases, a company may [...]
By Joel Postman, Executive Vice President, Emerging Media, Eastwick Communications As little as a year ago, it was unclear as to whether blogging might become a ubiquitous tool in corporate communications and marketing (more on the “m” word in a bit), but today, more and more companies are coming to understand the powerful communications capabilities [...]
By Jerry Franklin, Technical and Marketing-Communications Writer The New Oxford American Dictionary’s 2005 word of the year is coming of age For more and more businesses, starting a podcast is no longer an issue of “whether,” but “when” and “how.” To answer those questions, let’s briefly review the basics. A podcast is simply a radio [...]
By Reesa Abrams, Founder and Principal, TECHNO*COACH Training has many functions it can deliver to a corporation. The successful results of training services can integrate a company with its customers and partners, resulting in increased revenues, lowered costs and higher customer satisfaction. The question is how to gain those results in the best manner. To [...]
By Janet Fouts, Partner, Tatu Digital Media LLC When my company Tatu Digital Media delivered e-learning in 2001, e-learning basically meant academic texts translated to HTML with the user interaction recorded to a database. Because the content was delivered over 14-56K modems, it tended to be text-based, dry, technical, and unengaging. It took a horde [...]
By Beverly Hanly Every writer needs an editor. Even novelists like Hemingway and Faulkner had editors before their words ever reached their public. A good editor makes a writer shine, finding and supporting the writer’s own voice and trimming away the excess that might obscure the all important content. As a writer (and you’re probably [...]
By Peggy Kenny You’ve scoped your project and decided you need some outside help to get it done. Have you thought about the ways your contractor can help you most effectively? Here are eight suggestions for making the most of your investment in their services. Plan ahead. Begin by thinking of your contractor as a [...]
By Val Swisher, Founder & CEO of Content Rules What if you threw a party and nobody came? That would be your web site, if you don’t ensure that it will be discovered by your potential customers amid the millions and millions of sites on the Internet. So many people use the Internet to research [...]
By Dee Dardis, Marketing Manager, NetLine Corporation Reducing cost per lead is one of those holy grails of marketing. One of the greatest ideas to come about has been the “cost per click” (CPC) option; you run an ad on a search engine like Google, which pops up when targeted search terms are entered. This [...]
By Val Swisher, Founder & CEO of Content Rules Technical documentation development and training development have historically been separate activities. I strongly recommend that these activities be combined. The result of single sourcing docs and training is better quality documentation, better quality training, and a savings of one-fourth to a third of the cost of [...]
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