Today, communities of interest that cut across traditional lines of demarcation are popping up around the world. Enthusiasm for technology and the global reach of the internet is leading the way. While Apple appears to be the most relevant example, it is not just Apple products that are crossing cultural and language barriers. For example, [...]
Last week, I commented on Kare Anderson’s post in the Harvard Business Review about Crafting an Attention-Grabbing Message. In her post, Kare makes many valid points about how to create messages that are truly memorable. Kare lists three different techniques that you can use to craft that attention grabber: Use familiar slogans in a fresh new way [...]
Thanks to all of you who commented on my recent blog post, What’s Become of Adobe Framemaker? There are many ways to slice the content creation onion (or is that peel the onion?) and many of you are using a variety of tools to solve customer problems. One of the first reactions to my blog [...]
Up until a couple of years ago, most of my customers used Adobe FrameMaker to create their technical documentation. The most common package we sold was Adobe FrameMaker + Quadralay WebWorks, from templates through indexing. The most common conversion we did was MS Word to Adobe FrameMaker. In fact, I’d say that a good 90% [...]
by Marcia Kadanoff, CMO & Guest Blogger Today, content marketing is the strategy everyone seems to be talking about, as a low-cost way to re-invigorate business-to-business marketing, drive more leads, and create more engagement. For those not in the know, Content Marketing is defined as a strategy where you create and distribute relevant [...]
by Marcia Kadanoff, CMO & Guest Blogger Recently, I attended a conference in New York on metrics for web marketers. Topics presented were super nerdy, things like how to make the most of the newest version of Google Analytics and great moments in A/B testing. Now here’s where it gets interesting. Every single presentation bowed [...]
Guest blog post by Marcia Kadanoff, CMO of Content Rules. If you want to put in place best practices in global content management at your company, be prepared to change your processes. See below for an outline of what is involved by Val Swisher, CEO & Founder of Content Rules, from a presentation she recently [...]
Back in the day, when a startup was going to ship a product, they would hire a writer (or a team) to create a suite of documentation. They’d hire a marcom person to create datasheets and whitepapers. They’d hire someone to create a website. Most of the time, the people they hired were specially trained [...]
Silos. Everyone talks about them. Disparate groups of people in the same company, working on the same content, with absolutely no knowledge of each other. For example, technical documentation and localization. Or, marcom and localization. Or, technical support knowledge-base writers and localization. Pretty much any group creating content is a separate silo from the group [...]
Last night, I attended an iMUG meeting where Andrew Bredenkamp was speaking. Andrew is the CEO of Acrolinx, GmbH. Content Rules is an authorized reseller and service provider for Acrolinx, so I know the company and Andrew pretty well. And, I am always impressed to hear what Andrew has to say. Andrew is constantly thinking [...]
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