By Peggy Kenny You’ve scoped your project and decided you need some outside help to get it done. Have you thought about the ways your contractor can help you most effectively? Here are eight suggestions for making the most of your investment in their services. Plan ahead. Begin by thinking of your contractor as a [...]
By Val Swisher, Founder & CEO of Content Rules What if you threw a party and nobody came? That would be your web site, if you don’t ensure that it will be discovered by your potential customers amid the millions and millions of sites on the Internet. So many people use the Internet to research [...]
By Dee Dardis, Marketing Manager, NetLine Corporation Reducing cost per lead is one of those holy grails of marketing. One of the greatest ideas to come about has been the “cost per click” (CPC) option; you run an ad on a search engine like Google, which pops up when targeted search terms are entered. This [...]
By Val Swisher, Founder & CEO of Content Rules Technical documentation development and training development have historically been separate activities. I strongly recommend that these activities be combined. The result of single sourcing docs and training is better quality documentation, better quality training, and a savings of one-fourth to a third of the cost of [...]
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