Content Rules Webinars are Anything but Boring
Friday, March 9, 2012
10:00 AM – 11:00 AM US/Pacific
Tomato, Tomahto: Content Marketing and Content Strategy—What’s the Difference?
The practices of content marketing and content strategy have seen explosive growth over the last few years. In both cases, we’ve moved well beyond the “is it important” stage and into the “how do I make it work most effectively” stage. But what are the real differences? Where are the overlaps? Join Scott Abel, The Content Wrangler, and Val Swisher, CEO of Content Rules for a discussion with content marketing strategy expert Robert Rose of Big Blue Moose. During this one hour web discussion, we’ll take questions from the audience and ten lucky attendees will receive a free copy of Rob’s latest book, “Managing Content Marketing – The Real-World Guide for Creating Passionate Subscribers to Your Brand” (co-authored with Joe Pulizzi of the Content Marketing Institute).
We hope you’ll join us.
Guest Biography
Robert Rose. As author, speaker and Founder and Chief Troublemaker at Big Blue Moose as well as the Strategist in Residence for the Content Marketing Institute, Robert helps marketers become storytellers.
A recognized expert in content marketing strategy, digital media, and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele. He’s helped large companies such as PTC, First American Title, Valley Crest, American Camp Association, and Nissan tell their story more effectively through the Web. He’s worked to strategize digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon, and NBC. And, he’s helped marketers at smaller organizations such as East Harlem Tutorial Program, Coburn Ventures, Hippo, and Magus to amplify their story through content marketing and social Web strategies.
Robert lives in Los Angeles, California, with his beautiful wife Elizabeth and their golden doodle Daisy.
