This post was written by Andrew Davis, Manager of Talent for Content Rules. As a former tech writer who recruits truly technical tech writers in Silicon Valley, I sympathize with the predicament of anyone needing to hire tech writers with software development expertise. I am the first to admit that most technical writers’ resumes are [...]
I just finished reading an article in the February 2012 issue of Intercom, the magazine of the Society for Technical Communication. The article was written by Jack Molisani and Scott Abel, and is entitled, “Tech Comm 2.0: Reinventing Our Relevance in the 2000s.” The authors use the common structure of a SWOT (strengths, weaknesses, opportunities, [...]
This week, I spent a bunch of time reading. Well, to be honest, I usually spend a bunch of time reading. What caught my eye this week were articles about English and other languages. There is a lot being written lately about the importance of raising Americans to be multi-lingual. In his New York Times [...]
Today, communities of interest that cut across traditional lines of demarcation are popping up around the world. Enthusiasm for technology and the global reach of the internet is leading the way. While Apple appears to be the most relevant example, it is not just Apple products that are crossing cultural and language barriers. For example, [...]
Imagine this: You are the CEO of a content creation company that has been in business for 18 years. You work with the best writers and editors in technology. You get to work with the most innovative companies around the world. And, just when you think things are going great, you get to host a [...]
Last week, I commented on Kare Anderson’s post in the Harvard Business Review about Crafting an Attention-Grabbing Message. In her post, Kare makes many valid points about how to create messages that are truly memorable. Kare lists three different techniques that you can use to craft that attention grabber: Use familiar slogans in a fresh new way [...]
Simple English Comes to Wikipedia for Translators Without Borders I know, here I am writing about Translators Without Borders again. I can’t help it. They are doing such important work in the world. As a content-development firm that has been around for 17+ years, we have been impacted by the global recession like many of [...]
I have written before about Translators Without Borders. They are an organization that works with NGOs to bring translation services to people who need them around the globe. Think of them like Doctors Without Borders – except the role of the translator is to help people communicate. In fact, the pairing of a doctor [...]
This is a guest blog by Max Swisher, owner of Good Morning Geek. Customer service makes a big impact on how people look at your company. Here are two examples of my personal experiences with customer service – one bad, one great. The Bad Recently, my sister’s MacBook had a little breakdown. The trackpad stopped [...]
I recently recorded a podcast with Linda Popky of Leverage 2 Market Associates. The topic is “The Challenges of Globalizing Marketing Content.” We had an interesting back-and-forth discussion about why marketing content presents unique challenges in the world of localization and translation. Take a listen and let me know what you think. http://marketingthoughtleadership.wordpress.com/2011/08/05/content-makes-the-world-go-round-the-challenges-of-globalizing-marketing-content/
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