I spent the past two days at the Content Marketing Strategies conference. It was held at the beautiful and stately Claremont Hotel Club & Spa in Berkeley, California. The conference was organized by dlvr.it and there were many fabulous speakers. Here are some my takeaways from an amazing first day of the conference: Putting a [...]
This post was written by Andrew Davis, Manager of Talent for Content Rules. As a former tech writer who recruits truly technical tech writers in Silicon Valley, I sympathize with the predicament of anyone needing to hire tech writers with software development expertise. I am the first to admit that most technical writers’ resumes are [...]
Today, it does not take much talent or technology to produce content for publication, be it on a website somewhere or as a self-published eBook. The result is that the amount of content available has sky rocketed, while the quality of the content has declined precipitously. As a professional in the content development business, I [...]
Last week, I commented on Kare Anderson’s post in the Harvard Business Review about Crafting an Attention-Grabbing Message. In her post, Kare makes many valid points about how to create messages that are truly memorable. Kare lists three different techniques that you can use to craft that attention grabber: Use familiar slogans in a fresh new way [...]
Simple English Comes to Wikipedia for Translators Without Borders I know, here I am writing about Translators Without Borders again. I can’t help it. They are doing such important work in the world. As a content-development firm that has been around for 17+ years, we have been impacted by the global recession like many of [...]
Another interesting session I attended at the Gilbane Conference in Boston last week was called Creating Multilingual Taxonomies. The speakers, Heather Hedden and Ross Leher, were clearly experts in the field of taxonomy development. I enjoyed hearing their thoughts about multilingual taxonomy and seeing some of the workflow that they use with their customers. As my readers know, [...]
In this article, written by Alan Pringle from Scriptorium, he discusses the profligation of the term “like” all over the internet. Every where we turn, we see “like” buttons. We can +1 or click “like” to show our pleasure at just about anything that is sold online. How does this relate to the field of [...]
I feel the need to state something that is probably obvious to many of you, but I have been thinking about a lot lately. For those of us who spend a great deal of time on the Internet, everything is content. At the risk of having you say, “Um, duh!” I just want to point [...]
I have said this so many times before: When it comes to localization, keep your content short and sweet. Mainly short. The sweet part is up to you. Why? Because flabby content is expensive to translate. Let’s review the way you pay for translation. Translation companies charged by the word/by the language. For example, you [...]
I know some people who don’t have a computer. I honestly don’t know how they live without one, but somehow they manage. I know companies that don’t have any systems for managing their workflow, content, publishing, and so on. I honestly don’t know how they live without them either. And in today’s global world, I’m [...]
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