Last week, I commented on Kare Anderson’s post in the Harvard Business Review about Crafting an Attention-Grabbing Message. In her post, Kare makes many valid points about how to create messages that are truly memorable. Kare lists three different techniques that you can use to craft that attention grabber: Use familiar slogans in a fresh new way [...]
Simple English Comes to Wikipedia for Translators Without Borders I know, here I am writing about Translators Without Borders again. I can’t help it. They are doing such important work in the world. As a content-development firm that has been around for 17+ years, we have been impacted by the global recession like many of [...]
Silos. Everyone talks about them. Disparate groups of people in the same company, working on the same content, with absolutely no knowledge of each other. For example, technical documentation and localization. Or, marcom and localization. Or, technical support knowledge-base writers and localization. Pretty much any group creating content is a separate silo from the group [...]
Time to market. Those three little words can make the difference between getting ahead of your competition and being just another maker of a smartphone (or whatever product or service your company sells). As product managers and marketeers will tell you, time to market is one of the crucial aspects of a product launch. Nowadays, [...]
Last night, I attended an iMUG meeting where Andrew Bredenkamp was speaking. Andrew is the CEO of Acrolinx, GmbH. Content Rules is an authorized reseller and service provider for Acrolinx, so I know the company and Andrew pretty well. And, I am always impressed to hear what Andrew has to say. Andrew is constantly thinking [...]
In support of my upcoming webinar, “Creating Exceptional Customer Experiences Starts With Managing Terminology,” to be held on Friday, May 13, 2011 at 10:00AM – 11:00AM PDT, I am writing today about terminology management. You can register for the webinar here. Often when I sit down to create a blog post, I first research what [...]
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