A couple of days ago, I noticed that a lot of people were looking at my now-famous post on Adobe Framemaker. It is the post that continues to live on in infamy. I noticed that many people were finding the post from a site called tecwriter.com. So, I decided to peruse tecwriter.com, to see exactly [...]
This week, I spent a bunch of time reading. Well, to be honest, I usually spend a bunch of time reading. What caught my eye this week were articles about English and other languages. There is a lot being written lately about the importance of raising Americans to be multi-lingual. In his New York Times [...]
Today, communities of interest that cut across traditional lines of demarcation are popping up around the world. Enthusiasm for technology and the global reach of the internet is leading the way. While Apple appears to be the most relevant example, it is not just Apple products that are crossing cultural and language barriers. For example, [...]
Simple English Comes to Wikipedia for Translators Without Borders I know, here I am writing about Translators Without Borders again. I can’t help it. They are doing such important work in the world. As a content-development firm that has been around for 17+ years, we have been impacted by the global recession like many of [...]
I remember attending LocWorld 2 years ago. I knew no one. I walked in, looked around, attended some sessions, and basically didn’t know what to say or who to say it to. Fast forward now 2 years and a few LocWorld Conferences later. It feels really good to see so many people who I know and [...]
Today was the pre-conference day for Localization World at the Santa Clara Convention Center. Speaking with the event organizer, Donna Parrish, I was told that there will be a record number of attendees this year. That’s great news! Perhaps companies are loosening their grip on budget so that people can travel to industry events now. And [...]
Silos. Everyone talks about them. Disparate groups of people in the same company, working on the same content, with absolutely no knowledge of each other. For example, technical documentation and localization. Or, marcom and localization. Or, technical support knowledge-base writers and localization. Pretty much any group creating content is a separate silo from the group [...]
Last night, I attended an iMUG meeting where Andrew Bredenkamp was speaking. Andrew is the CEO of Acrolinx, GmbH. Content Rules is an authorized reseller and service provider for Acrolinx, so I know the company and Andrew pretty well. And, I am always impressed to hear what Andrew has to say. Andrew is constantly thinking [...]
I have said this so many times before: When it comes to localization, keep your content short and sweet. Mainly short. The sweet part is up to you. Why? Because flabby content is expensive to translate. Let’s review the way you pay for translation. Translation companies charged by the word/by the language. For example, you [...]
I recently recorded a podcast with Linda Popky of Leverage 2 Market Associates. The topic is “The Challenges of Globalizing Marketing Content.” We had an interesting back-and-forth discussion about why marketing content presents unique challenges in the world of localization and translation. Take a listen and let me know what you think. http://marketingthoughtleadership.wordpress.com/2011/08/05/content-makes-the-world-go-round-the-challenges-of-globalizing-marketing-content/
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