Posts Tagged as: optimize

Simple Rule #1: Not All Errors Are Created Equal

Last week, I attended the Inbound Marketing Summit. (You can read about my impressions here.) At the summit, a very intelligent and friendly person sat down with me at lunchtime. She had a number of questions. Among them was this: “What is one thing that I can do to make my content easier to read?” [...]

Why Can’t We Be Friends?

It’s been a few years now that I’ve been dabbling in the wild and wacky world of localization. I really like the people I’ve met. Most are smart and passionate about what they do. They care deeply about accuracy, readability,  and quality. They care about translation costs and keeping them as reasonable as possible. And [...]

The Good, the Bad and the Market

Why would you possibly change the name of your company after 16 years?!! Since February 1, when Oak Hill Corporation became Content Rules, I have been asked this question dozens of times. And today, I’d like to answer the question. Actually, I’m not going to directly answer the question. Instead, I’m going to talk about [...]