Posts Tagged as: writing

How to Find Good Programmer Writers

This post was written by Andrew Davis, Manager of Talent for Content Rules. As a former tech writer who recruits truly technical tech writers in Silicon Valley, I sympathize with the predicament of anyone needing to hire tech writers with software development expertise. I am the first to admit that most technical writers’ resumes are [...]

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Blog · Content · April 6, 2012

Raising Our Content Standards

Today, it does not take much talent or technology to produce content for publication, be it on a website somewhere or as a self-published eBook.  The result is that the amount of content available has sky rocketed, while the quality of the content has declined precipitously. As a professional in the content development business, I [...]

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Blog · Content · March 8, 2012

Our Pro Bono Project this Holiday Season with Translators Without Borders

Simple English Comes to Wikipedia for Translators Without Borders I know, here I am writing about Translators Without Borders again. I can’t help it. They are doing such important work in the world. As a content-development firm that has been around for 17+ years, we have been impacted by the global recession like many of [...]

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King or Court Jester?

Recently, my friend and colleague, Jennifer Beaupre Glynn, wrote an interesting article on four things that you can do to make your content “king.” They are: Make your content easy to understand. Put some effort into it. Be proactive. Market your content. I definitely agree that making sure your content is easy to understand is a critical [...]

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Blog · Content · Curated Post · December 11, 2011

Who or What Do You Love?

In this article, written by Alan Pringle from Scriptorium, he discusses the profligation of the term “like” all over the internet. Every where we turn, we see “like” buttons. We can +1 or click “like” to show our pleasure at just about anything that is sold online. How does this relate to the field of [...]

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Blog · Curated Post · December 7, 2011

Simple Rule #8: Localization is a Team Sport. You Want to Work Alone? Become an Accountant.

Silos. Everyone talks about them. Disparate groups of people in the same company, working on the same content, with absolutely no knowledge of each other. For example, technical documentation and localization. Or, marcom and localization. Or, technical support knowledge-base writers and localization. Pretty much any group creating content is a separate silo from the group [...]

Global Readiness: Multilingual Community-Suggested Search

Last night, I attended an iMUG meeting where Andrew Bredenkamp was speaking. Andrew is the CEO of Acrolinx, GmbH. Content Rules is an authorized reseller and service provider for Acrolinx, so I know the company and Andrew pretty well. And, I am always impressed to hear what Andrew has to say. Andrew is constantly thinking [...]

Simple Rule #6: If you write flabby copy, even the nicest vendor will gladly mail you a bill for localization that will astound you.

I have said this so many times before: When it comes to localization, keep your content short and sweet. Mainly short. The sweet part is up to you. Why? Because flabby content is expensive to translate. Let’s review the way you pay for translation. Translation companies charged by the word/by the language. For example, you [...]

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8 Simple Rules · Blog · August 12, 2011

Simple Rule #4: Use a Red Pen on that Content and You May Lose Your Job

I know some people who don’t have a computer. I honestly don’t know how they live without one, but somehow they manage. I know companies that don’t have any systems for managing their workflow, content, publishing, and so on. I honestly don’t know how they live without them either. And in today’s global world, I’m [...]

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8 Simple Rules · Blog · July 24, 2011

Simple Rule #1: Not All Errors Are Created Equal

Last week, I attended the Inbound Marketing Summit. (You can read about my impressions here.) At the summit, a very intelligent and friendly person sat down with me at lunchtime. She had a number of questions. Among them was this: “What is one thing that I can do to make my content easier to read?” [...]